Privacy Policy

Last updated: 2026-09-13

This Privacy Policy explains what personal data Parcel Optimizer ("we", "us") collects through our website, why we collect it, how it is stored and used, and how you can request access to or deletion of your data. This policy covers our public website only.

What data we collect

Site visits. When you visit our website, we collect standard visit data, including the pages you view, your device and browser type, and approximate location. This helps us understand how visitors use the site.

Contact form submissions. When you submit our contact form, we collect the information you provide: your name, email address, business name, and the contents of your message. We use this to respond to your inquiry.

Email-capture form submissions. When you sign up through our email-capture form, we collect your email address. We use it to send you product updates and related information you have requested.

Why we collect this data

  • Site-visit data is collected to operate, analyze, and improve the website.
  • Contact-form data is collected so we can receive and respond to inquiries.
  • Email-capture data is collected so we can deliver the updates you asked for.

How your data is stored and used

Data you submit through our forms is handled by our team for the purposes described above. We do not sell your personal data. We use service providers to operate our website and deliver email, and we limit their use of your data to those purposes.

Advertising and retargeting

Our site uses cookies to improve customer experience. Use of this site constitutes consent to cookies. When you close our cookie notice, we record that consent and enable Google Ads, the X website pixel and the LinkedIn Insight Tag through Google Tag Manager. We use these services to build audiences of website visitors and measure advertising activity. These providers may receive the pages you visit, cookie identifiers and information about your browser or device, and may use that information to show you relevant advertisements on their services and other websites.

Advertising tags do not load before the cookie notice is closed. We remember consent in a first-party preference cookie for up to 180 days. A browser Global Privacy Control signal keeps advertising tracking off. You can clear or block cookies through your browser settings; clearing the preference cookie causes the notice to appear again. Blocking advertising cookies does not prevent you from using the website or submitting its forms.

For provider information and controls, see Google advertising technologies, X Privacy Policy and LinkedIn Privacy Policy. We also use Google Analytics to understand how visitors use this website; the cookie notice governs Google Ads, X and LinkedIn advertising tracking.

Your access and deletion rights

You may request access to the personal data we hold about you, or request that we delete it. To make a request, contact us using the details below, and we will respond to your request.

Contact

For any privacy inquiry, contact us at:

Scope note: this page is a plain-language R7-minimal privacy policy. It does not constitute terms of service or a formal data-processing agreement.